Mimosa Homes – Walkthrough Videos

Written by Lachlan Hall

Company Background

Mimosa Home is a premier building company based in Melbourne’s West. They are specialists in building quality homes that are affordable and well-designed. Offering House and Land packages throughout Melbourne’s North, West and Geelong. Mimosa Homes’ clients include first home buyers, property investors and families up-sizing or down-sizing to accommodate their changing needs.

Overview of Project

Most homebuyers do a tonne of online research online before visiting a display home. Online content should aim to engage audiences, encouraging them to take the next step.

With video in high demand among online audiences, Mimosa wanted to create a series of videos that showcased their various home designs and key features in multiple locations around Melbourne.

The aim was to produce over 20 videos, with that in mind keeping the cost of each video down was important. Mimosa also wanted to produce a shorter version of each video for social media.

Project Goals

The goals for Mimosa creating these videos were to:

Showcase various Home Designs.
Increase time spent on the website.
Engage Social Media audiences.

Outcome

We worked with Mimosa to create a filming style and editing template for a 2 minute overview video for each home

Once approved, we then developed a production schedule that allowed us to visit all 22 display homes across 1 month throughout Melbourne, factoring in their staff availability, display home open times and home cleaning schedules.

The video was driven by upbeat music, text and supported by overlay footage of the homes as well as the designs.