As this region’s major performing arts centre, with a capacity of 473 seats, the Wyndham Cultural Centre in Werribee presents State and National professional touring shows in its Main Subscriber Theatre Season each year, and also hosts comedians, children’s performers, dance groups, calisthenics clubs, drama, music, schools and community productions in Tattersall’s Theatre.
Overview of Project
The Wyndham Cultural Centre is reopening after an extended closure due to COVID-19. Looking to bring a wider range of culturual and hip performers to the venue. The Cultural centre were looking to create a promotional video that showcased this and allowed them to drive engagement for future performances.
The goals for Wyndham Cultural Centre using video was to:
- Drive awareness for performances amongst locals.
- Create interest in upcoming performances at the centre.
Capturing footage frome open night we set out to create a hype reel that showcased the experience of attending a performance at the cutlural centre.
In this video, we showcased the entire experience from pre-performance including walking into the venue, getting your tickets at the box office and grabbing a drink.
This video also showcased a performance from the night but was not the focus. We wanted to create anticipation for the experience not the specific performer.
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